In response to last week's newsletter titled "Is Food Tourism making a comeback?"
Food tourism has always been a part of the travel experience and it's not new.
Since 2015, I have been writing about local and authentic food experiences on Authentic Food Quest, a food and travel website I co-founded at www.authenticfoodquest.com
The goal has always been and continues to be about inspiring people to seek out local food and culinary activities on their travels. We share content about cooking classes, food and wine tours, recipes of emblematic dishes all aimed at helping people experience local culture through food.
Since the pandemic and also keeping with the rise in travel, we've seen an increased consumption in our content. And, when traveling and participating in various culinary activities around the world, we see more people and a higher interest in learning about local foods and drinks.
The key is not to make food tourism a "passing fad." The plat du jour that will be replac...
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Hi everyone. I'm Natalya, TM Saigon chapter leader and Founder of Secret Experiences.
Officially launched in early 2019, Secret Experiences quickly became the most unique thing to do in Vietnam.
We started our journey by launching our signature Secret Cocktail Experience in Hoi An that was featured in The New York Times, Harper’s Bazaar, and many popular travel blogs.
A year later, we created our online experiences and private virtual workshops.
In 2022, we restarted our in-person experiences in Hoi An and launched new exciting experiences in Ho Chi Minh City.
We organized honeymoons, bachelor parties, and friend gatherings. We hosted team buildings and corporate parties for Google, Apple, Instagram, Deloitte, Airbnb, and many others.
We also curated customized private dining events, mixology classes, and craft alcohol tastings.
Please get in touch if you're planning to visit Vietnam!
Hi Natalya, thanks for sharing Secret Experiences with the Travel Massive community. And of course, for bringing the TM community together in Vietnam.
I'm excited to see your company grow!
What's been the biggest shift for tourism in Vietnam recently? For example, new source markets, change in visitor behaviour, emerging booking platforms, etc?