I was recently looking into merchandise for tour operators. We’ve all seen merch being offered as an add-on to a tour, and some really don't hit the mark.
No, I don't want a postcard with your giant logo, but a fridge magnet with your excellent destination and your little logo in the corner, absolutely.
As someone running food tours, I lean towards edible goodies, but then that's short-term with no trigger memory later. In comparison, metal re-usable straws would fit my ethos and have a long-term attachment value.
Is anyone doing this? and if so, what do you offer? How are you selling it (through your website, end of the tour etc.)? Are you using something like Shopify to manage your inventory?
I really appreciate any help you can provide 💜
Comments
If anyone is attending IPW in Orlando in June, thought it would be fun to start this thread for attendees to share tips, informal meetups, and call-outs.
👇 Introduce yourself below if you're attending IPW
For those note familiar with IPW, it's a large conference hosted by the U.S. Travel Association, showcasing suppliers of USA travel products and destinations. It also includes an eTourism Summit. More details at www.ipw.com
@shareal what is IPW? Who does this conference sell to?
Learn all about it at www.ipw.com
IPW San Antonio, TX, May 20-24.