Accessibility Awareness Day Recap: Cape Town Celebrates Inclusion at The Diamond Works Institute

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To celebrate Global Accessibility Awareness Day (GAAD) in May, the Diamond Works Institute and Cape Town Travel Massive hosted a special event designed to reframe how the travel industry approaches inclusion and accessibility.

Thanks to The Diamond Works Institute, guests were treated to a multi-sensory diamond experience, combining luxury with learning in a space that proved that accessibility and exclusivity can coexist beautifully.

The event featured presentations showcasing accessible tourism innovations and trends in the industry, as well as a valuable networking and hospitality thanks to our sponsors.

“Accessibility is a foundation, not a feature“

Sherise Dreyer, Cape Town Travel Massive chapter leader and host, shared her insights and experiences on designing for accessible tourism. Here’s a few key takeaways from her talk:

  • Inclusivity is about ensuring every person, regardless of ability, background, age, or identity, feels welcome and represented.
  • Accessibility means removing barriers so everyone can fully participate in all aspects of travel and experience design.
  • Accessibility benefits everyone, from young parents to older travellers
  • The disabled market controls over $8 trillion globally
  • Inclusion starts with visibility and co-creation
  • Tourism should be a bridge, not a barrier

Event highlights

  • Racquel Dennison from Sozo Labs explored how immersive tech (like VR/AR) can break down access barriers and create truly engaging, inclusive experiences.

  • Jacques Stoltz, Director of Tourism at the Department of Economic Development and Tourism, Western Cape Government shared the provincial vision for accessible tourism as a strategic pillar — one that fosters both equity and economic growth.

  • Fuad Peters, Travel Massive Cape Town reflected on community-building and the need for shared responsibility in designing inclusive travel experiences.

  • Balini’s reveal of the Dove Dress was a highlight of the day. The flowing garment symbolised soft strength, dignity, and peace, and stood as a stunning reminder that what we wear can speak volumes about who we are and what we believe in.

Thanks to our event and prize sponsors:

A big thanks to everyone who gave their generous support.

  • Hout Bay Harbour Distillery provided handcrafted local spirits brought a touch of warmth and sophistication to GAAD 2025 — a perfect pairing with a day centered on intentional, inclusive hospitality.
  • AB Creations provided impeccable food, epic service, and creatively unmatched presentation.
  • Beautiful Possibilities donated lipgloss & lipliner combos and discount vouchers for every attendee.
  • Canterbury Car Service sponsored 4 car wash vouchers and service discounts.
  • Jude’s Rhyming Grind donated a R450 coffee hamper brewed with purpose.
  • The Royal Boma gave an african food, wine & coffee tasting experience for two.
  • Long March to Freedom sponsored a guided tour experience through their remarkable outdoor exhibition of 100 life-sized bronze figures telling South Africa’s liberation story.
  • Photography by Ashley Robertson

“Let’s build destinations and futures that invite everyone in — and hold the door open.”

If you’re passionate about inclusion, or interested in hosting your own accessible tourism event, collaborating, or learning more — please don’t hesitate to reach out to Sherise Dreyer at chommie@iamcapetown.co.za

Cover image A group photo taken at GAAD 2025 Travel Edition at The Diamond Works Institute in Cape Town. Six people stand smiling in front of a black "Travel Massive Cape Town" banner and a museum-style display of historical mining imagery. From left to right: a woman in a yellow coat, baseball cap and jeans; Fuad Peters (Travel Massive Cape Town Chapter Leader) in a black jacket and white sneakers; Sherise Dreyer (Travel Massive Cape Town Chapter Leader), seated in a wheelchair wearing a dark blazer and magenta dress; a man in a black jacket and dark pants; Jacques Stoltz (Western Cape Government) in a navy blazer and glasses; and Aimee Lentz (The Diamond Works Institute) in a royal blue patterned dress. The setting is modern, with curated exhibits and well-lit gallery-style decor. Gallery image 2 A woman trying on a VR headset Gallery image 4 Gallery image 5 Balini’s striking Dove Dress, unveiled at GAAD 2025 Travel Edition, stands as a vibrant symbol of visibility, inclusion, and feminine power. Designed with bold colour, layered tulle, and hand-applied detail, the dress celebrates diversity through form and texture — reminding us that fashion can be a language of representation and a call to belong. Gallery image 7 A vibrant gin tasting station sponsored by Hout Bay Harbour Distillery at GAAD 2025 Travel Edition. Featuring unique botanical flavours like Lavender, Pink Grapefruit, and Chilli Infused gin, the display added a handcrafted local touch to the celebration. A toast to inclusive gatherings, bold flavours, and proudly South African spirits! Gallery image 9 A delicious spread by AB Creations, our official catering partner for GAAD 2025 Travel Edition. Every bite was a celebration — from flavour to presentation — reflecting the same creativity, warmth, and excellence that defined the entire event. Impeccable food, epic service, and inclusive hospitality at its finest. Gallery image 11 Gallery image 12 Gallery image 13 Gallery image 14 Gallery image 15
Thumbnail: Cover image Thumbnail: A group photo taken at GAAD 2025 Travel Edition at The Diamond Works Institute in Cape Town. Six people stand smiling in front of a black "Travel Massive Cape Town" banner and a museum-style display of historical mining imagery. From left to right: a woman in a yellow coat, baseball cap and jeans; Fuad Peters (Travel Massive Cape Town Chapter Leader) in a black jacket and white sneakers; Sherise Dreyer (Travel Massive Cape Town Chapter Leader), seated in a wheelchair wearing a dark blazer and magenta dress; a man in a black jacket and dark pants; Jacques Stoltz (Western Cape Government) in a navy blazer and glasses; and Aimee Lentz (The Diamond Works Institute) in a royal blue patterned dress. The setting is modern, with curated exhibits and well-lit gallery-style decor. Gallery thumbnail Thumbnail: A woman trying on a VR headset Gallery thumbnail Gallery thumbnail Thumbnail: Balini’s striking Dove Dress, unveiled at GAAD 2025 Travel Edition, stands as a vibrant symbol of visibility, inclusion, and feminine power. Designed with bold colour, layered tulle, and hand-applied detail, the dress celebrates diversity through form and texture — reminding us that fashion can be a language of representation and a call to belong. Gallery thumbnail Thumbnail: A vibrant gin tasting station sponsored by Hout Bay Harbour Distillery at GAAD 2025 Travel Edition. Featuring unique botanical flavours like Lavender, Pink Grapefruit, and Chilli Infused gin, the display added a handcrafted local touch to the celebration. A toast to inclusive gatherings, bold flavours, and proudly South African spirits! Gallery thumbnail Thumbnail: A delicious spread by AB Creations, our official catering partner for GAAD 2025 Travel Edition. Every bite was a celebration — from flavour to presentation — reflecting the same creativity, warmth, and excellence that defined the entire event. Impeccable food, epic service, and inclusive hospitality at its finest. Gallery thumbnail Gallery thumbnail Gallery thumbnail Gallery thumbnail Gallery thumbnail
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6 Reviews 5/5

Comments

Marketing, Media and Accessible Tourism, I Am Cape Town

GAAD 2025 Travel Edition wasn’t just an event — it was a call to action.

Inclusion doesn’t happen by default. It happens by design. And design begins with listening, seeing, and caring. Let’s keep showing up — with empathy, creativity, and courage.

Whether you joined us at the event or are only discovering it now, you’re invited to keep the conversation going.

Let’s build destinations and futures that invite everyone in — and hold the door open!

10 days ago (edited)
A blogger and artist., Africa Rising T.V

It looks like everyone had a wonderful time. Networking is always great, when I attend events run by Travel Massive. 👏🇿🇦♥️

8 days ago
Marketing, Media and Accessible Tourism, I Am Cape Town

Thank you, Penelope! We really had a meaningful and energising evening — the kind of space where stories, connections, and ideas flowed so naturally. There’s something special about the Travel Massive community that always brings the right people together at the right time.

We’d love to have you join us at a future event — your voice as a blogger and artist adds so much value to these conversations. Let’s keep rising together! 🇿🇦♥️✨ #TravelMassive #AfricaRising #InclusiveTravel

3 days later
Director, Step Out Tours Cape Town

This was a positive and constructive workshop. There is a clear need for more discussions around the area of accessibility, as the conversations generated were useful. Thanks to the Cape Town Travel massive team for an outstanding event

8 days ago
Marketing, Media and Accessible Tourism, I Am Cape Town

Thank you so much, Lee-Ann! I'm so glad you found the workshop positive and constructive. Your presence and input added such richness to the conversation. You're right — accessibility deserves ongoing, honest dialogue, and it's encouraging to know there's strong interest and shared commitment within our community.

Looking forward to continuing this important journey together — and as always, we welcome feedback, ideas, and future collaborations! 💬♿🌍 #AccessibleTourism #CapeTownTravelMassive #GAAD2025

3 days later
Radio Host and Independent Travel Agent, Radio Host: GallavantAfrica.net Independent Travel Agency: Included Travel

Exceptional event, great people in attendance. We are a fantastic team of tourism professionals in Cape Town, who all step up to the plate, show up, and take action. I sense positive initiatives to follow. Engaging, informative night well spent together. Thanks everyone

6 days ago
Marketing, Media and Accessible Tourism, I Am Cape Town

Thank you so much, Andrea 🌟 Your words truly capture the spirit of the evening. It’s always inspiring to be surrounded by passionate tourism professionals who show up, step up, and take meaningful action. The energy in the room was powerful, and I agree — this is just the beginning of many more inclusive and impactful initiatives to come.

We welcome collaborations and feedback, and you’re always welcome to reach out. Let’s keep the momentum going — together! 💫 #InclusionInAction #CapeTownTourism #GAAD2025

1 day later
Accredited Sports Scientist, Sports Science Institute

How exciting!!! Fantastic article and a great illustration of inclusive tourism and accessibility. GAAD was well celebrated and I am very happy to see such great work being done in this area. This is the Person-First theory in motion! Well done team!

4 days ago
Marketing, Media and Accessible Tourism, I Am Cape Town

Warren, thank you so much — coming from someone in your field, that feedback really means a lot. You nailed it: this was very much about putting people first and creating space where lived experiences could lead the conversation.

It’s encouraging to know the message of inclusive tourism resonated so strongly. There’s still a long road ahead, but moments like GAAD remind us what’s possible when intention meets action. Let’s keep that momentum going. 🙌♿ #PersonFirst #InclusiveTourism #GAAD2025

2 days later
CEO & Founder, Queer Eye Tours

Honoured to represent our amazing Accessibility Chapter Leader, Sherise Dreyer, on her successful event hosted at, The Diamond Works.

Useful information and helpful suggestions on how we can improve Accessibility for our community in need as a Tourist Sector in Cape-Town, South Africa.

A job well done! ;)💯👏🏽

4 days ago
Marketing, Media and Accessible Tourism, I Am Cape Town

Juan, thank you — really. I appreciate you stepping in and showing up so fully, especially on a topic that means so much to both of us. Your support was felt, and your reflections on how the sector can do better were spot on.

It’s encouraging to know that the event resonated and that the conversations sparked some real thinking. There's still a lot of work ahead, but having people like you involved makes it feel possible.

Let’s keep pushing for a more accessible and inclusive tourism experience in Cape Town — together. ♿🌍

#AccessibilityInTourism #RealChange #CommunityMatters

2 days later
Director/Travel & lifestyle blogger, BookToTravel/WanderingWarthog

This is such an important aspect that has been overlooked, and glad we are addressing it now. So many people are being left out of our beautiful world, and not seeing the beauty it has to offer.

3 days ago
Marketing, Media and Accessible Tourism, I Am Cape Town

Thank you, Lisa — your words really capture the heart of why this conversation matters. For far too long, accessibility has been treated as an afterthought in travel, and it’s time we shift that mindset. Everyone deserves the chance to experience the beauty and richness of our world, not just some.

This event was about starting that conversation and sparking real, practical change. I truly hope it’s the beginning of more inclusive thinking and collaborative action across the industry.

Would love to stay connected and hear your thoughts as we move forward. ♿🌍 #TravelForAll #InclusiveTourism #PurposeDrivenTravel

1 day later
National Tour guide, Freelance

Thk u for my prize, lipgloss & lipliner.

yesterday

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Cape Town Celebrates Inclusion at The Diamond Works Institute

6 reviews

Cape Town Celebrates Inclusion at The Diamond Works Institute was posted by Sherise Dreyer, Fuad Peters in Article , Cape Town , Travel Massive , Accessible Travel . Featured on Jun 13, 2025 (9 days ago). Accessibility Awareness Day Recap: Cape Town Celebrates Inclusion at The Diamond Works Institute is rated 5/5 ★ by 6 members.

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