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Here's some great research from NYC-based Trove Tourism Development Advisors (trovetourism.com) which came my way last week.
Their team surveyed a randomized sample of U.S. travelers (aged between 21 and 35) who travel abroad in April 2025 to research planning habits, travel values, and preferences.
Here's a few interesting insights from the report:
• 59% of respondents rely on platforms like Instagram and TikTok for research.
• 71% make most or all travel decisions (including booking) themselves.
• 30% are solo travelers.
Get the full report at www.trovetourism.com/news/us-travelers-on-international-travel