Travel influencers / content creators, how are you optimizing for LLM visibility? We’ve been experimenting with making user accounts and travel reviews highly structured, and switching from guest posts to Featured Traveler interviews to generate stronger author mentions. But I’m curious what creators are doing to increase their chances of being recommended in AI chats. Or are most people still focused mainly on traditional SEO?

AI trip planning tools are having a moment and the conversation in most industries has settled into two camps: "AI will replace us", or "AI is just a tool". I think travel is more interesting than that and I believe the real question isn't whether AI can plan a trip. It clearly can, to a point. The question is what it can't do. AI can't read a client who says they want adventure but actually needs comfort. It can't call in a favour with a property that's technically full. It can't sit across from ...