Just this past month I have had so many enquiries from travel businesses and tour operators that traditionally focus on business travel who are now wishing to make the switch to more leisure travel and in-destination experiences for B2C. Driven by the devastating after-effects of the pandemic, B2B travel is now seen by some as a dead end, so the question for others who focus on business travel is⦠should you switch or at least add a B2C element?
First, letβs take a look at what is currently happening in the business travel sector.
The changing face of business travel
First let me say that there will always be business travel as it is a necessity for some professionals to meet in person and to make connections; people need to visit factories and to simply get to work in far away destinations But we are seeing a massive shift in how frequent these trips will be. Business travel for the likes of sales and potentially conferences will be much less frequent, with companies choosing th...