Shaun brings over a decade of sales & marketing success in travel, B2B and B2C media.

Fortunate to have grown up in the travel industry, Shaun was exposed early in life to the world of travel by his late father, Bob Whitley, past president of the United States Tour Operators Association. Throughout the course of his life, Shaun has developed deep and trusted relationships in the leisure travel industry, an in-depth knowledge of the travel agent distribution channel and is a specialist in consumer travel sales & marketing.

In 2003, Shaun was one of the first employees to join Performance Media Group, (now known as TravAllianceMedia), a B2B travel media business that offered integrated marketing programs to connect travel suppliers and destinations with travel agents to increase bookings, grow brands, and maximize ROI. He held a variety of sales positions, building brand identities from inception, and he greatly contributed to the development and execution of the company’s product portfolio (digital, print, events). Shaun was a key contributor to helping the company grow sales revenues by 900% over seven years. He departed the company in 2010 as Associate Publisher.

Shaun then moved over to consumer media and worked for several leading travel brands, such as SAVEUR, AFAR Media and Condé Nast Traveler. He developed and sold integrated consumer marketing programs to some of the world's largest travel companies, including Starwood Hotels & Resorts, Emirates, Mexico Tourism Board, Hilton Hotels & Resorts, and Delta Airlines. In 2013, Shaun departed Condé Nast Traveler as the Travel Advertising Director.

In late 2013, Shaun returned to B2B by co-founding Travel Relations LLC, a data-driven, performance-based marketing company specializing in travel.