I've started an online platform for tours in "out of boundaries" style countries, and have partnerships with guides that I know personally in Afghanistan to promote their country and show a different image than what is usually portrayed (Afghan culture, hospitality). I have lived in Afghanistan for nearly a year and travelled there several times since, so I would love to promote their country; any tips ?
I'm looking for the best platforms to promote tours on, or social media groups, people to follow...
We already have quite a good instagram (www.instagram.com/unique.afghanistan), and a website (uniqueafghanistan.com) but our Facebook page for example isn't performing as we're not part of any useful group and don't follow the right people.
Head of Digital & Growth, BudgetBro Travel Budgeting App
Hi Lucas, would love to help you with some suggestions. Love your desire to promote these out of boundaries countries. Drop me a DM or send me an email.
1 one of the first things I look for when I am checking out a tour provider to a country to Afghanistan or Yemen is who is running the company. I do not believe you have a About Us section. When selling this products to extreme destinations where security is an issue, you need to create trust. Sharing your experience and bio might be the first step. You need to demonstrate how you are an Afghan product expert.
I dont think you are spelling things correctly, like Kabul.
2 The website needs to be better formatted. Photos and text dont line up. Some of the text is aligned left others simply centered. Different font sizes.
3 you need to join extreme traveler communities and build trust by sharing value added info, not selling product.
4 how are you adding value? travelers have 2 options, direct to the local guide, or use a Western intermediary. The latter in most cases is more expensive. What value do you bring if they use you to justify the extra cost
Thank you for your valuable advice Ric, it gives us quite a few things to think about, you’re right a website needs to be more personal and less marketing, any ideas of extreme travel groups to follow?
NomadMania, Every Passport Stamp on Facebook, Extraordinary Travel Festival
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Tips to promote tours to Afghanistan?
Tips to promote tours to Afghanistan?
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Discussion,Afghanistan,Tour.
Featured on Feb 24, 2026 (1 month ago).
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Hello everyone,
I've started an online platform for tours in "out of boundaries" style countries, and have partnerships with guides that I know personally in Afghanistan to promote their country and show a different image than what is usually portrayed (Afghan culture, hospitality). I have lived in Afghanistan for nearly a year and travelled there several times since, so I would love to promote their country; any tips ?
I'm looking for the best platforms to promote tours on, or social media groups, people to follow...
We already have quite a good instagram (www.instagram.com/unique.afghanistan), and a website (uniqueafghanistan.com) but our Facebook page for example isn't performing as we're not part of any useful group and don't follow the right people.
All advice is more than welcome
Thanks!
Hi Lucas, would love to help you with some suggestions. Love your desire to promote these out of boundaries countries. Drop me a DM or send me an email.
Hey Lucas:
Good luck on the biz. A couple of suggestions
1 one of the first things I look for when I am checking out a tour provider to a country to Afghanistan or Yemen is who is running the company. I do not believe you have a About Us section. When selling this products to extreme destinations where security is an issue, you need to create trust. Sharing your experience and bio might be the first step. You need to demonstrate how you are an Afghan product expert.
I dont think you are spelling things correctly, like Kabul.
2 The website needs to be better formatted. Photos and text dont line up. Some of the text is aligned left others simply centered. Different font sizes.
3 you need to join extreme traveler communities and build trust by sharing value added info, not selling product.
4 how are you adding value? travelers have 2 options, direct to the local guide, or use a Western intermediary. The latter in most cases is more expensive. What value do you bring if they use you to justify the extra cost
Thank you for your valuable advice Ric, it gives us quite a few things to think about, you’re right a website needs to be more personal and less marketing, any ideas of extreme travel groups to follow?
NomadMania, Every Passport Stamp on Facebook, Extraordinary Travel Festival