Parador is looking for 7 travel brands to receive a free, comprehensive website SEO audit tailored to drive growth in the travel industry.

At Parador, we specialize exclusively in search marketing for the travel industry, empowering travel agencies, tour operators, DMOs, accommodation providers, and travel startups to reduce reliance on OTAs and grow through organic search.

Search engine marketing is changing, especially for travel, and we’re keen to get under the hood and identify common issues across different types of travel websites, particularly in relation to content quality, technical architecture, local SEO and mobile experience.

We aim to use the data and insights gained from these audits to compile a study on the current state of SEO in the travel industry, helping us to strengthen our position as thought leaders in travel marketing.

By offering these audits, we not only share valuable insights with you but also deepen our understanding of the travel search landscape. This ongoing research helps us to future-proof our value proposition and our clients’ marketing efforts going forward.

WHAT YOU'LL GET

This detailed 20-25 page audit will prioritize key SEO areas with the greatest potential for impact, guiding you toward improved visibility, traffic, and revenue growth. The audit includes:

• Key issues and opps specific to your site across content, local and technical SEO
• Immediate and long-term SEO opps for quick wins and sustained traffic growth
• A tailored list of keyword recommendations for your content strategy and site pages

We’re confident that if you put these takeaways into action, you’ll begin to see significant growth from organic search as a marketing channel within a matter of months.

REQUIREMENTS

You must be a travel agency, tour operator, hotel/accommodation provider, or travel app/startup with a website that currently receives some portion traffic from Google search.

To focus on delivering high-value insights, we encourage applications from brands serious about investing in SEO growth.

You’ll also need to be able to give us user access for your Google Search Console and GA4 dashboards.

HOW TO APPLY

To be considered for inclusion in the study, please email michael@parador.agency with the subject line ‘Audit Application: [Your Company]’, and include:

• Basic information about your company
• Your marketing goals for the next 12 months
• Any recent or prior marketing efforts

Successful applicants will be notified quickly on a first-come, first-served basis, and we aim to deliver the full audit document within 3-5 working days.