Discover how social media is reshaping travel — from inspiration to planning and booking, via this free 50+ page report from the team at Beautiful Destinations. The report examines the trends in social media commerce, including short-form video, personalization and embedded booking capabilities.
📚 Download the free report at: www.beautifuldestinations.com/bd-2025-report
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If you haven't come across them before, Beautiful Destinations are best known for their 25M+ follower Instagram (instagram.com/beautifuldestinations) and various campaigns with high profile tourism boards and brands.
The report is a good read (and nicely produced) and covers the following:
🏝️ How platforms have become the primary source for discovering where to travel
🤳 How social media influences travel planning and booking
🤑 The emerging era of social commerce in travel (hint: China leads the way)
♟️ Strategies that travel marketers should adopt (some good examples here)
I visited Beautiful Destinations's NYC office way back in 2018 when they were taking off. It's great to see their business continuing to grow and it shows that their early dedication to social media and content creation has made them a market leader in this field.
PS: Shout out to @tonycarneua for sharing this in his "Everything AI in Travel" newsletter.