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Caroline Morrow
Partner, Bannikin
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Joined 3 months ago
Member since January 2025
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About me

Tourism development professional with experience in national strategy planning, product development, brand development, and visitor experience design for tourism destinations and businesses around the world. I love working with the small business owners that make each destination unique

I'm passionate about taking a systems approach to tourism projects, tying these to broader community goals, whether that's food sovereignty, economic diversification, cultural revitalization, or something else entirely. I'm particularly interested in connections between land management, food systems, tourism, and healthy ecosystems. Through my work, I'm keen to continue to explore how agritourism can support sustainable agriculture, biodiversity, rural livelihoods, habitat conservation, cultural heritage preservation, and carbon sequestration.

I recently completed an International Master in Wine Tourism, run jointly by universities in Spain, France, and Portugal. I also have a Masterโ€™s in Urban & Regional Planning (sp. Environmental Planning) and an undergrad focussed on International Development and Environmental Studies.

I've lived in Saudi Arabia, Panama, Mexico, Canada, Spain, France, and Portugal. I also have a special affinity from Northern Canada from my time in the Yukon and the Cree Nation of Wemindji.

Why did you join the community?

To learn and meet others working in tourism

What is your favorite travel destination?

Mexico - love the diversity region to region.

Where do you dream of traveling to?

Madagascar, Galapagos, Patagonia, Botswana

What do you want to learn more about?

community tourism projects, rural tourism, agritourism