Lisa Verbeck, Founder of Verbeck Consulting, is a highly experienced collaborative marketing and communications executive with over 20 years of industry expertise. Before starting her own agency, she served as the Chief Marketing Officer for Visit SLO CAL and played a pivotal role in planning and executing marketing, branding, and communications strategies.

​Prior to that, Verbeck spent more than a decade at Tourism Australia as Director of Marketing, The Americas, and was instrumental in doubling leisure visitation from the Americas to Australia. Her achievements include securing an Oprah Winfrey Show brand integration that showcased Australia as a premier tourism destination to 40 million viewers and developing the award-winning Dundee Super Bowl campaign that generated over $84 million in earned media and a 900% increase in organic booking inquiries.

​Verbeck has also established the first marketing department and online sales channel at Contiki Holidays, a global youth tour operator, and held account management positions at leading agencies such as MMGY Global, TBWA/Chiat/Day, and Rogers & Cowan PMK. Her extensive industry knowledge and proven track record make her a valuable asset to any organization seeking to enhance its marketing and communications efforts.