As a seasoned Product leader with over a decade of e-commerce expertise, I have been instrumental in transforming user experiences on major platforms such as Booking.com and Fever. At Booking.com, I was a driving force during the company's hyper-growth phase, spearheading the integration of Data Science into Product development and fostering a robust data-driven culture. My leadership has spanned across B2C, B2B, and B2B2C sectors, where I have led multiple Product organizations to success.

I have also developed two comprehensive training programs for Product Managers and have shared my insights at various conferences, discussing topics like Data Science for Product Management, Measuring Product Success, and industry-specific themes such as Recommender Systems and Affiliate Marketing.

I am now building NeoKe, a digital identity platform poised to revolutionize the travel industry