Hi everyone, This is my second post in a series of discussions in which I am sharing some findings on the way people curate, organize and share travel content. The main objective here is to engage in conversations with the broader Travel Massive community. The first topic was covering the different sources used by travellers to collect travel inspiration and information and is available here: travelmassive.com/posts/what-is-your-go-to-source-for-travel-information-737921570 Now, I would like to dig deeper in some of those information sources and understand what makes them attractive / trustworthy sources. The second topic therefore relates to the current usage of travel guidebooks. Here's a summary of my findings based on numerous interviews: Travel guidebooks have long been a popular resource for travellers looking for information about destinations, attractions, accommodations, and more. With the rise of digital technology, however, many people are now turning to o...

Hi, my name is Benoit and I'm passionate about how technology can disrupt the travel industry and ultimately lead to a better end-user experience. I have been conducting numerous interviews over the past few weeks to gain insights into the way people curate, organize and share travel content, with the final objective of identifying opportunities to innovate in this space. I intend to share my preliminary findings across a series of discussions on Travel Massive to engage with the community. The first topic relates to the main information channels used by travellers to discover a specific destination and learn about where to go and what to do. Below a summary from the interviews: - Friends / Family: For 67% of interviewees, friends and family’s word-of-mouth play a significant role in picking the next destination and 42% rely on their recommendations to know what to do on the ground. - Social Media: 75% of interviewees mention social media, and specifically Instagram, as as key ...