Yan Baczkowski has extensive experience in the tourism, leisure and aviation sectors providing marketing and economic development solutions to clients in Europe & the Americas. He is an innovative and dynamic leader with a proven track record in meeting and exceeding targets. Yan has the ability to anticipate and adapt to customer needs in an ever changing global environment.

Yan Baczkowski is a founding member of YGB Travel Promotions, Inc. His professional experiences include:

Product Development
- Create new products to enable tourists to discover destinations in new and eco-friendly ways

Sales & Revenue Development
- Increased shoulder winter room nights by over 20% (Dec 2011-2012) and increased overall 2014-15 season by 12%.
- Created innovative summer packages and events generating over 25,000 additional nights (2014-2015) .
- Increased ancillary sales by over 30% and brought a 10% increase in foreign visitors despite unfavorable exchange rates.
- Negotiated sales contracts upwards of $20M.
- Surpassed occupancy, ADR, & REVPAR averages consistently over the past 8 years.

Fundraising & Sponsorship
- Extensive experience in grant funding proposals & sponsorships from public & private sources.

Marketing & Development
- Participated in major trade shows in established & developing markets.
- Created and managed large multichannel marketing & advertising campaigns.
- Social media marketing expert: Greatly expanded following and reach - 250K FBfans, YouTube videos grew following 85%.
- Achieved exponential growth through targeted campaigns and highly relevant content; increased web visibility with SEO.
Media Plans & Advertising
- Produce > $15M per year in publicity value.
- Generated millions in economic impact from international events.
- Develop FAM trips; provide live radio and TV interviews.
Marketing Software & Solutions
- Developed tailor made marketing software solutions for the DMO industry:
- A content management system (CMS) to facilitate uploading and optimization of information.
- Customer relation management (CRM) system designed specifically for the DMO industry. integrated with a reservation system to optimize occupancy, yield and ancillary spending.
- Seamless connectivity with accounting system and cross referenced with tourist tax collection system.
Major Event Management
- Innovative events to attract visitors during off-peak and shoulder periods.
- Managed budgets of $1M and above attracting up to 250,000 spectators.
Sporting Event Development
- Obtained numerous world-class sporting events.
- Negotiated contracts with organizers and international sporting federations.
Merchandising & Promotional
- Extensive experience developing effective SWAG & Marketing give-aways.
- Significant success in establishing profitable DMO boutiques, giftshops, and Ecoshops

Yan Baczkowski a une vaste expérience dans les secteurs du tourisme, des loisirs, et de l’aviation, fournissant aux clients de l’Europe et des Amériques des solutions de développement économique et de marketing. Yan a les capacités d’anticiper et de s’adapter aux besoins du client dans un environnement global changeant.