On social media you see pictures and videos of others having fun and cashing out as Tourism Entrepreneurs. But the truth is, when it comes to starting and building a sustainable business in the Travel and Tourism space, there is a lot of work happening behind the scene - both online and offline.
There are two major elements that successful Tourism Entrepreneurs consistently apply to stand out and draw their ideal clients:
(1) Building their “Know, Like and Trust” (KLT) factor and
(2) Mastering the Art of Story-telling and Marketing
The Tourism Business Workshop would focus on teaching participants practical skills on how to turn social media audiences into real-life customers.
This workshop is for those who want to:
• Turn their travel and tourism passion into a business
• Find a niche they can grow with in the tourism space
• Learn how to build a brand for their tourism business
• Know how to market their tourism services and products effectively
• Build a sustainable tourism business and not a 'get rich quick' business
Educators + Summary of Topics
Nnenna Fakoya-Smith – Build “Know, Like and Trust” (KLT) Factor for Your Tourism Business
• Find Your Niche: Discover your niche in the Tourism industry and build your brand
• Social Media Marketing: Learn how to use social media platforms like Facebook, Instagram and Twitter to market your Tourism products and services
• The Power of Networking: Develop networking skills within the Tourism community both online and offline.
• Collaboration is the Best Competition: Learn how to build your Tourism Business through collaborative partnership
Funmi Oyatogun – Story Telling for Entrepreneurs and Small Businesses
• What's Your Story? Intro to Storytelling
• Building a Community and Becoming an Authority in Your Subject Matter!
• Getting Paid for Meaningful Influence (Individuals and Small Businesses)
• What Story Will We Tell Today? (Group Sample Activity)
• Networking Bonus!
