Kae Lani Kennedy, Social Media Manager at Matador Network and Philly Travel Massive Leader, is presenting "Your Social Media Habits are F*cking with the Travel Industry: Here's How We're Adapting" at Philly Nerd Nite!
Social media is driven by users sharing experiences and one of the most commonly shared experiences online is travel. Whether it’s to a restaurant in our city, or to a distant continent, we want to humblebrag, take selfies, and hashtag where we and what we’re doing. So what does all this social media jargon mean for the travel industry? In this talk, we’ll discuss the social implications of social media, shifting trends and travel habits, and how the travel industry is adapting to this changing media landscape.
About the Speaker: Kae Lani Kennedy is a Philadelphia-based travel journalist and the Social Media Manager for Matador Network, an independent travel media site specializing in capturing "human stories". Straddling the worlds of journalism and marketing, she has developed social media strategies that have earned her and her company the title of the travel industry's "Most Effective Brand on Social Media" by Skift and American Express. When she's not traveling the world in the name of journalism, she enjoys street photography, flying drones, and sampling nachos from every bar and restaurant around town.
