I know there are quite a few travel marketers and content creators here, so really interested in your professional opinions on Travelport's 7Wonders campaign.
We partnered with Jamie ‘Adventureman’ McDonald to try and break a Guinness world record - to visit the 7 modern wonders of the world in under 7 days. We were mostly focused on creating compelling video content and generating good PR - the main video is here:
https://youtu.be/3tfcL-uWQys
I think the video is fun. Even though we're a B2B travel tech - we're trying to take a very distinct approach to most corporate-style B2B technology marketing which tends to focus on website, event sponsorship, product features, etc. This looks and feels a lot more like travel marketing to me.
[EDIT: Added the correct video link - sorry!]
Comments
Hi, I am Maud and the founder of the Gowhee App (an app that helps parents find places for kids anywhere in the world).
Traveling parents: What's your #1 budget saving tips?
Opt for hotels that include a free breakfast.
Hi Maud, nice to meet you.
I am a budget traveller and have several things to keep my travel costs down.
1) I'm always flexible about where I go and have a list of 5 destinations that I regularly check flights or transport for. Being flexible allows me to pick up a deal rather than getting too focused on going to a specific place.
2) I look at the best way to book my travel. If I go to Greece, I'll find a cheap flight to Athens and then pop over to an island using a boat.
3) I plan my transport in advance but wait until later to book my accommodation. In some cases (SE Asia, for example), I wait until I arrive and then pick up a late deal or find a local place to stay.
4) I use local guest houses and bed and breakfasts, OR hostels - far more cost-effective than a big hotel.
5) I always eat local. I love the local street food cafes as the food is far better than a fancy place.
Just a few of my budget saving travel tips :)
Hello Maud, I've been traveling with our daughter since she was two weeks all, now a teen. My #1 tip is not to overthink traveling with kids, and yes, they come with a lot more stuff, especially when little, but we need to remember that people have kids everywhere, so you can always replace what you forgot or may need (except highly specialized foods which thankfully we didn't need). So I applaud you for creating your app and empowering parents to travel.