Hi, my name is Benoit and I'm passionate about how technology can disrupt the travel industry and ultimately lead to a better end-user experience.
I have been conducting numerous interviews over the past few weeks to gain insights into the way people curate, organize and share travel content, with the final objective of identifying opportunities to innovate in this space.
I intend to share my preliminary findings across a series of discussions on Travel Massive to engage with the community.
The first topic relates to the main information channels used by travellers to discover a specific destination and learn about where to go and what to do. Below a summary from the interviews:
- Friends / Family: For 67% of interviewees, friends and family’s word-of-mouth play a significant role in picking the next destination and 42% rely on their recommendations to know what to do on the ground.
- Social Media: 75% of interviewees mention social media, and specifically Instagram, as as key ...
Comments
Hi, can anyone recommend a media/PR professional with good connections to U.S. travel media? Someone that you have worked with and got successful results.
Hi Ben, great question and you've come to the right place to ask 🙌
Here's a few Travel Massive members I'd recommend to get in touch with.
@tombuckleynyc — NYC based, co-founder of dune7.co
@jessicaparker — Philly based (previously NYC), founder of www.tripwhisperer.nyc
@kylie-robertson — NYC based, founder of robertsonsolutions.com
@kulin-strimbu — Denver based, co-founder of www.tima.travel
@lisa-schwartz — Miami based, founder of www.diamondpr.com
Hope that helps!
Thanks a lot Ian, much appreciated.
Happy to chat. I am an independent PR practitioner based on Los Angeles.
Hi Kirsten, thanks, I will reach out to you via DM.
Hi Ben, I'm a US-based PR professional specializing in the travel and tourism industry. I'd love to hear more!
Thanks Ally, I will reach out to you.