How do you quantify the value derived from exchanging unsold travel & tourism inventory for media exposure?
The concept of converting unsold inventory into marketing assets is equally relevant when applied to hosting travel writers (or any media specialist, for that matter).
Unsold bed-nights or packaged tour itinerary tickets, empty seats in restaurants, on tour coaches, and on airlines are very much like perishable products in the FMCG sector – if they're not sold by the due date, they’re gone forever.
Historical data, however, should provide an indication of average unsold inventory. In the accommodation sector, for example, global average occupancy rates for hotels can range anywhere between 60% to 80%. In South Africa, the occupancy rate of hotels and similar establishments in 2021 amounted to just 23%. (Statista, Nov 8, 2022).
In financial terms, this means that hospitality establishments are losing between 20% to 80% of their inventory. Inventory that could easily be con...
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Bonjour! Thanks for stopping by.
I've lived in the Languedoc region of France--also known as Poor Man's Provence because it has almost everything its glitzier neighbour has, but, as I've discovered, it costs far less to live here. I was 68 when I decided to move to France--alone. I knew no one in the country and barely spoke the language. It continues to be an amazing adventure. I hope you'll come back for my stories about my life in France.
You can also check out my stories at janicemacdonald.medium.com.
Hope to see you soon.
Great article and very accurate Janice. I live in the Languedoc and usually visit Marseille and Cassis a couple of times a year. My favourite big city in France.
Thanks for responding, Peter. Glad you enjoyed the article.
Despite living in France for more than 20 years, I have never been to Marseille. As Janice points out, it has a mixed reputation. Having read her article, I'm intrigued and want to go.
Thanks, Kit. It's worth a visit, especially if you are going to Provence anyway. I'll be interested to know what you think.
Great article. Every time I get a notification about one of your stories, it is a red-letter day! Thank you Janice.
Wow, thanks, Laurie. Your comment made my day! Much appreciated.
Convinced me, those photos are great! Besides seafood, what else should we be eating during our visit?
Thanks, Ric. Not sure I have any particular recommendations--funnily enough, I've had some decent Italian food. If you like moule (mussels) you'll find plenty of opportunities to sample moules frites (French fries) Bon appetite!
Thanks Janice! I have long been interested in moving to France when I retire, but prefer Bretagne. I do need to visit Marseille before making a final decision tho!
Brittany is lovely, Melody. I've spent some time there, but I do hope you give the south a look before you decide--and visit Marseille while you're there.
Marseille looks awesome
Thanks for responding, Patrick. It's an interesting place.
It is a definite must see...I settled in Poland and my husband and I are now on a journey to find out winter haven...maybe Spain, Portugal...not really sure so, this winter it looks like we may do a massive road trip to on a discovery journey!