This research report produced by Travel Massive and Stay22 highlights key insights into expectations, success metrics, earnings, and evolving challenges in the creator economy. Get your free copy today.
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Hello Travel Massive community,
We are very excited to share the findings from our Global Travel Industry study — thank you all for taking the time to complete the survey — your real insights fueled this report.
Is there a gap in expectations between travel creators and travel providers?
That was our opening question coming into this study. Even when looking at the same geographies, there are currently no standards for creator and brand collaborations. Some see the number of followers as the primary metric, others pay close attention to engagement. We wanted to look closer and this curiosity grew into what became an extensive research study.
The study was split into two primary categories: Travel Providers and Travel Creators. Each group received a tailored, anonymous survey. The survey was open globally to Travel Massive members, partners, and the travel industry at large. Over the course of 3 months (ending January 2025), we collected over 200 responses from 36 countries with the highest numbers of participants located in the USA, Canada, UK, and South Africa.
The study reveals a lot of fascinating insights — including services and prices that creators offer (and their deal breakers), the most popular affiliate programs, and how creators and brands find each other (hint — it's IRL!)
👉 You can download the 32-page report at travelmassive.com/stay22
A big thanks to Stay22 for supporting this important research, to our partners for helping spread the word, and to everyone who took the time to complete our surveys!