Every minute, 42 hectares of rainforest worldwide are lost. By 2030, the Amazon could be at risk of disappearing. Faced with this dire reality, the Achuar have developed a tourism project to protect more than 80.000 hectares in the Ecuadorian Amazon. In The Call of the Forest, Chumpi Washikiat, protector of this territory, explores his community’s relationship with tourism and the crucial role it plays in preserving the region’s biodiversity and Achuar culture.
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For #WorldTourismDay we want to reflect on the industry's contributions to local community development, cultural exchange, nature conservation and its commitment to sustainability.
One of these examples is featured in our newest Impact film, that leads us to the Ecuadorian Amazon.
In The Call of the Forest, Achuar leader Chumpi Washikiat explores his community's relationship with tourism and the crucial role it plays in preserving the Amazon's biodiversity and Achuar culture.
I had the privilege of visiting the incredible project led by the Achuar people by myself earlier this year and being part of the production.
Find out more how you can contribute in protecting this incredible ecosystem: bit.ly/4eDjFPW
What a great project. Congratulations.
Amazing film...it made want to go back to the Amazon soon!