I know there are quite a few travel marketers and content creators here, so really interested in your professional opinions on Travelport's 7Wonders campaign. We partnered with Jamie ‘Adventureman’ McDonald to try and break a Guinness world record - to visit the 7 modern wonders of the world in under 7 days. We were mostly focused on creating compelling video content and generating good PR - the main video is here: https://youtu.be/3tfcL-uWQys I think the video is fun. Even though we're a B2B travel tech - we're trying to take a very distinct approach to most corporate-style B2B technology marketing which tends to focus on website, event sponsorship, product features, etc. This looks and feels a lot more like travel marketing to me. [EDIT: Added the correct video link - sorry!]

I know there are quite a few travel marketers and content creators here, so really interested in your professional opinions on Travelport's 7Wonders campaign. We partnered with Jamie ‘Adventureman’ McDonald to try and break a Guinness world record - to visit the 7 modern wonders of the world in under 7 days. We were mostly focused on creating compelling video content and generating good PR - the main video is here: https://youtu.be/3tfcL-uWQys I think the video is fun. Even though we're a B2B travel tech - we're trying to take a very distinct approach to most corporate-style B2B technology marketing which tends to focus on website, event sponsorship, product features, etc. This looks and feels a lot more like travel marketing to me. [EDIT: Added the correct video link - sorry!]

I tried www.copy.ai today — an artificial intelligence content generator. I've been sceptical about such tools and this is the first time I've tried one out. I was shocked at how good the results were! It was almost impossible to think that the content was created in just 10 seconds by an AI tool. And it made me think what does this mean for the travel writing industry... 🤖 Do you think AI-based content generators are going to replace travel writers and storytellers? Curious to see what you think. Do you use an AI writing tool in your content creation process? Or are you completely against them?