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Richard Peterson
President & CEO, US Cultural & Heritage Tourism Marketing Council, LLC
Member for 5 Years
Joined March 2019
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About me

As a global traveler, my career has been influenced by the interactions of the people he met along the way, their unique cultures - and the diverse communities they represent. Those professional and personal experiences continue to shape my approach to work, industry collaborations and key advocacy initiatives.

I am honored that my professional portfolio is unique within the travel and tourism industry, as it includes three decades of leadership within destination marketing organizations, hotels & resorts and the cultural & museums community. Within those industry sectors I have lended my expertise to champion sales and marketing programs, team development, business planning, product launches, brand strategies and synergistic partnerships.

As a thought leader within the industry, I have been invited to contribute to numerous programs including signature speaking engagements with national and international tourism boards, cultural educational symposia, and non-profit institutes. I also lend my time and support to California Travel Association’s Board of Directors and U.S. Travel Association as an At-Large Director of the Board - among key committees and advisory councils.

Collectively, the diversity and balanced viewpoint of my career and personal contributions frame the authentic focus embodied in the continued work – with a spotlight firmly positioned on the importance of always being engaged, authentic to the mission at hand and the ultimate impact to the broader community.

Why did you join the community?

I have attended as a guest before - and really admire the organization. A perfect fit for the industry!

What is your favorite travel destination?

That's a hard one!

Where do you dream of traveling to?

The Globe

What was your first travel job?

Hotel front desk manager

What do you want to learn more about?

Travel industry engagement opportunities and trends

Three words that describe why we should travel?

It's a right

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