PASSIONATE ABOUT ADVANCING LGBTQ+ TRAVEL IN AUSTRALIA?

Join the GALTA Board to contribute your skills and expertise

GALTA, Australia's LGBTQ+ Travel Association, has been the lead tourism organisation in the LGBTQ+ travel sector in Australia for over 30 years, connecting travellers with welcoming holiday experiences and contributing to inclusivity conversations.

As a national, not-for-profit membership association, GALTA is powered by a passionate team of voluntary Board Directors and Regional Representatives who bring a range of skills and decades of experience in the tourism and travel industries.

We currently have a number of Board vacancies that are up for election at our 2024 AGM being held in Sydney on Saturday 23 November.

The available Board Director roles are:

PR Lead - drive GALTA's media strategy to increase engagement and media coverage, elevating the organisation's profile and generating opportunities to raise awareness of LGBTQ+ travel trends

Grants - drive GALTA's project funding prospects by identifying suitable grants and leading the application submission process

If you're passionate about contributing to LGBTQ+ travel and tourism in Australia and have aligned skills we would love to hear from you

The Board meets monthly with the degree of communication between meetings guided by current activities and opportunities. You can learn more about the current team here.

If you are interested in joining the GALTA Board, please email admin@galta.com.au to complete and return the Director Nomination Form by 5pm, Wednesday 20 November 2024.

Parador is looking for 7 travel brands to receive a free, comprehensive website SEO audit tailored to drive growth in the travel industry.

At Parador, we specialize exclusively in search marketing for the travel industry, empowering travel agencies, tour operators, DMOs, accommodation providers, and travel startups to reduce reliance on OTAs and grow through organic search.

Search engine marketing is changing, especially for travel, and we’re keen to get under the hood and identify common issues across different types of travel websites, particularly in relation to content quality, technical architecture, local SEO and mobile experience.

We aim to use the data and insights gained from these audits to compile a study on the current state of SEO in the travel industry, helping us to strengthen our position as thought leaders in travel marketing.

By offering these audits, we not only share valuable insights with you but also deepen our understanding of the travel search landscape. This ongoing research helps us to future-proof our value proposition and our clients’ marketing efforts going forward.

WHAT YOU'LL GET

This detailed 20-25 page audit will prioritize key SEO areas with the greatest potential for impact, guiding you toward improved visibility, traffic, and revenue growth. The audit includes:

• Key issues and opps specific to your site across content, local and technical SEO
• Immediate and long-term SEO opps for quick wins and sustained traffic growth
• A tailored list of keyword recommendations for your content strategy and site pages

We’re confident that if you put these takeaways into action, you’ll begin to see significant growth from organic search as a marketing channel within a matter of months.

REQUIREMENTS

You must be a travel agency, tour operator, hotel/accommodation provider, travel blog or travel app/startup with a website that currently receives some portion traffic from Google search.

To focus on delivering high-value insights, we encourage applications from brands serious about investing in SEO growth.

HOW TO APPLY

To be considered for inclusion in the study, please email michael@parador.agency with the subject line ‘Audit Application: [Your Company]’, and include:

• Basic information about your company
• Your marketing goals for the next 12 months
• Any recent or prior marketing efforts

Successful applicants will be notified quickly on a first-come, first-served basis, and we aim to deliver the full audit document within 3-5 working days. Applications will close on Friday 6th December.

Swiss startup Videreo has created a new way for video-first travel influencers on Instagram and TikTok to tap into new business models and make travelling for a living reality for those with influence.

📍 The Videreo tech makes your library of video posts on social searchable on a map.

This innovation means your influence extends beyond the single moment in time of the post and allows followers who love your style to easily find your content for where they are heading next.

This creates (at least) 2 new business models:

1. This brings you down the funnel from pure inspiration and closer to the transaction from which you can monetise by adding your affiliate links (or ours if you don’t have your own)

2. You can extend value to the suppliers whose product you have filmed by charging them a subscription fee to stay included on your story map. This adds greater Lifetime Value (LTV) to the pay-for-post model.

We are interested to partner with commercially minded influencers.

How to apply:

1. Create a Videreo account for FREE at Videreo.com
2. Add some of your existing videos onto a Videreo StoryMap for FREE
3. We’ll reach out to you from there or simply email hello@videreo.com