What happens when a travel company decides it's not enough to show a city, but makes people truly listen to it?

Secret Vienna Tours has partnered with acclaimed authors to transform deep historical research and published books into immersive audio tours — all powered by the MASLOL digital growth system.

The result is a new dimension of urban exploration that delivers on three fronts:

✨ Depth: Real stories of true crimes and forbidden passions, drawn from years of original research — far from generic scripts.
✨ Freedom: Travellers explore at their own pace, anytime, anywhere, via smartphone — no group bookings or fixed schedules required.
✨ Synergy: A win-win model where authors gain digital exposure for their work while audiences receive premium, expert-crafted content.

The initiative is a prime example of how the MASLOL system helps travel brands scale into profitable digital channels — turning deep brand authority into consumer products that generate revenue beyond the limits of any single guide or tour schedule.

🎧 The audio tours are available now via Secret Vienna Tours:
secretvienna.org/de/tours/kriminelles-wien-audio-tour/

About MASLOL
MASLOL is a digital growth system for travel and tourism brands, helping operators transform in-person expertise into scalable digital revenue channels.
Learn more at Maslol.io

About Secret Vienna Tours
Secret Vienna Tours is an experiential travel brand specialising in immersive, story-driven explorations of Vienna's hidden history.
Learn more at secretvienna.org

Montreal, Quebec — Stay22, an award-winning content monetization company helping creators, media publishers and live experience companies turn travel and retail content into commerce, today announced a USD$122 million minority growth investment from Summit Partners. The funding will support Stay22’s continued global expansion, product innovation, team growth and ongoing investment in the infrastructure and partner ecosystem that connects content to commerce at scale.

Founded and headquartered in Montreal, Stay22 is an intelligent, data-driven technology platform that helps travel creators, media publishers and event organizers (including events, ticketing and transportation providers) convert booking intent into revenue. As consumers increasingly rely on creators and other specialized content when planning travel, Stay22 provides infrastructure designed to translate engagement into relevant booking options.

Powered by AI-driven decisioning, the platform analyzes real-time contextual and behavioral signals to route audiences to relevant online travel agencies (OTAs), including leading global travel brands such as Booking.com, Expedia Group and Tripadvisor, helping to improve conversion and monetization for partners. In 2025, Stay22 expanded into the retail vertical with strong early traction, delivering USD$80 million in GMV (Gross Merchandise Value).

Industry estimates place the global creator economy at more than USD$200 billion, as creators and publishers increasingly influence how consumers discover and purchase travel, experiences and products. Stay22 sits at the intersection of content, commerce and travel, providing infrastructure that helps creators convert audience engagement into revenue. With this new investment, Stay22 plans to expand beyond travel into broader creator monetization infrastructure across retail verticals including food, fashion, DIY, lifestyle and consumer technology, evolving from a travel-centric solution into a foundational platform for the global creator economy.

“Creators and publishers now shape how people discover experiences and products, but many lack the infrastructure to monetize that influence,” said Andrew Lockhead, CEO and Co-Founder of Stay22. “Stay22 was built to solve that problem. Summit’s experience investing in category-leading companies across the creator economy and marketing technology stack makes them an ideal partner to help scale our platform, grow our team and expand globally.”

Today, more than 5,500 creators use Stay22 to identify high-value affiliate opportunities that help turn content into revenue. The company works with a broad range of partners—from independent creators such as Nomadic Matt, to large-scale publishers including Time Out and Lonely Planet, to global transportation groups like the Travelier Group. Stay22 has processed more than USD$1 billion in annual transactions in 2025 alone. The company’s sustained growth has earned consecutive recognition from Deloitte, ranking 12th on the Technology Fast 50™ Canada list in 2024 and 31st in 2025, and placing No. 69 in 2024 and No. 94 in 2025 on the Deloitte Technology Fast 500™ North America list.

“We believe Stay22 is building essential infrastructure at the intersection of travel, content and commerce,” said Colin Mistele, Managing Director at Summit Partners. “As creators and publishers become more central to demand generation, the need for intelligent, scalable monetization tools has become critical. Stay22’s platform, team and execution stood out to us, and we’re excited to support the company as it continues to grow profitably and expand its global reach.” As part of this investment, Summit’s Colin Mistele and Daniel Kim have joined the Stay22 Board of Directors.

As Stay22 enters its next phase of growth, the company has more than tripled its headcount over the past two years and is actively hiring across product development, engineering and partner support. Alongside team expansion, Stay22 plans to accelerate international growth, deepen relationships across its global supplier and partner network and continue investing in AI-powered optimization and product innovation.

The Raine Group served as exclusive financial advisor to Stay22 on the transaction. Osler, Hoskin & Harcourt LLP served as legal counsel to Stay22. Choate, Hall & Stewart LLP and Dentons served as legal counsel to Summit Partners.