Hi everyone,
This is my second post in a series of discussions in which I am sharing some findings on the way people curate, organize and share travel content. The main objective here is to engage in conversations with the broader Travel Massive community.
The first topic was covering the different sources used by travellers to collect travel inspiration and information and is available here:
travelmassive.com/posts/what-is-your-go-to-source-for-travel-information-737921570
Now, I would like to dig deeper in some of those information sources and understand what makes them attractive / trustworthy sources. The second topic therefore relates to the current usage of travel guidebooks.
Here's a summary of my findings based on numerous interviews:
Travel guidebooks have long been a popular resource for travellers looking for information about destinations, attractions, accommodations, and more. With the rise of digital technology, however, many people are now turning to o...
+ 244 others joined this month
Comments
I'd love to learn from any folks here who are also authors about best practices / efforts for book sales. Have a book releasing soon and any insights appreciated for this first-time author.
Where did you see your best ROI? What were the mktg / promo / publicity efforts that worked or failed? Thank you for any and all advice!
I'm guessing you are talking about self-publishing. My partner and I were commissioned by a publisher to write a guidebook to the D-Day Landing sites/memorials/etc for this year's 80th anniversary, so most of the publicity was done by their marketing dept. But one thing that helped was arranging talks at local bookshops. Many bookshops have a programme of promo talks. If they are already stocking your book or are prepared to do so, you can ask them what kind of deal they might offer. Or you can do your own. Book a space, send out invitations, take plenty of copies and a POS app like Sumup.
Thanks Alastair! My book is through a publisher and they are doing some marketing and PR but also wanted to see what I could do as well for better sales. Am definitely contacting local bookshops for promo talks. Thank you :)
Yep. I did. happy to help if I can, but I just learned by doing and should have done/be doing more.
www.amazon.com/Yank-Down-Under-Around-Australia/dp/B0C8LPMQDH/ref=mp_s_a_1_1?crid=3KHUJ0KL0SGN&dib=eyJ2IjoiMSJ9.-44hEsNAEAuZ7zXDsypreeIHj6Rw3l77qg0WIZV1VnDGjHj071QN20LucGBJIEps.6jYhuyctUmFIWX0Z-UgLOiptX9zfS5K81z-FD-7qBao&dib_tag=se&keywords=yank+down+under+tim+sweeney&qid=1723127161&sprefix=yank+down%2Caps%2C646&sr=8-1
Did you have any luck with this?
Some. Connected with one other member offline to hear more about their experience. Happy to hear your thoughts too.