Hi, my name is Benoit and I'm passionate about how technology can disrupt the travel industry and ultimately lead to a better end-user experience.
I have been conducting numerous interviews over the past few weeks to gain insights into the way people curate, organize and share travel content, with the final objective of identifying opportunities to innovate in this space.
I intend to share my preliminary findings across a series of discussions on Travel Massive to engage with the community.
The first topic relates to the main information channels used by travellers to discover a specific destination and learn about where to go and what to do. Below a summary from the interviews:
- Friends / Family: For 67% of interviewees, friends and family’s word-of-mouth play a significant role in picking the next destination and 42% rely on their recommendations to know what to do on the ground.
- Social Media: 75% of interviewees mention social media, and specifically Instagram, as as key ...
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I recently attended a fiber arts tour in Asheville (North Carolina, USA) that exemplified the immersive qualities of educational travel.
I'm a photo journalist and explore educational travel as it relates to nurturing destination communities. The traveling public want real immersive educational experiences and look for those folks with similar interests to go together as a small group.
What are some good examples of educational travel you've seen?
Not the next stage really. We think every age group has different purposes on travel. And we are doing a lot of educational travel groups in Vietnam, but they are all students (from USA, Australia and New Zealand). And we never receive a request on educational travel for adults.
I would say that it belongs to the broader experimental tourism where customer's demand is not just sightseeing, but to immerse, involve and possibly engage at some extent to the destination.
I would agree as in my opinion educational travel correlates a lot with experiential travel, which is a lot about authenticity and local experiences, learning and seeing the destination the way it is, meeting local people and traditions the way they are without limits of overly commercial or tourist activities
We also do a lot of educational tours in Paris and France, but it is mainly for US University students, on topics as diverse as French Cinema, French Hospitality or Civil Engineering. We've been contacted for more in-depth trips for adults, but they were never really seen as "educational travels" per se.
On the other hand, in terms of experiences, the offer has developed quite well in France in the recent years, a.o. with local craftsmen and -women opening their doors to exhibit their work and sometimes propose to initiate guests to their craft.
What exactly is 'educational travel'? I don't know what this means.
Is it about learning about the modern and ancient history of a particular city or country? Is it experiencing local cuisine and culture? Is it being in tune with local customs through taking part in festivals, shows etc? I find all of these things educational and can be delivered in a number of ways.
Reading some of the comments here, it sounds like educational travel is only correlated with traditional tertiary education. If that is the case, to survive, it simply needs to pivot and address the needs of travellers beyond students.
I’d perhaps quantify educational travel under two headers. Firstly, there are those who choose to pursue a specific ‘educational’ vacation where they are interested in being introduced to new ‘hands-on’ hobbies/crafts etc or given the opportunity to develop or extend their existing skill set – painting and cooking being two obvious ones I suppose. Then, there are those who actively consider being educated or better informed, rather than taught, as part of a wider ‘themed’ holiday experience where historical or cultural tours continue to grow in popularity. These latter tours where you are part of a large group certainly have their place. However, I found that there’s an increased demand for much smaller groups where, with just a handful of clients, it’s possible to add value to the whole holiday experience by offering private access, behind the scenes elements including ‘meet and greets’ with colleagues and fellow professionals etc which would simply not be possible with larger parties. At the end of the day it’s simply down to personal choice but often there’s only a very limited price differential between being seen as a somewhat impersonal number on a checklist, or where you’re treated very much as a valued individual.
Here are some of my Go To sites:
www.creativeedgetravel.com/living-slow-in-tuscany
www.clothroads.com/resources/textile-travel/
www.wanderlust.co.uk/content/world-festivals/
www.roadscholar.org/collections/birding/
www.gardensbuffaloniagara.com/open-gardens-buffalo
www.learningjourneys.com
theculturetrip.com/culture-trips/
vagabondtoursofireland.com/tour/7-day-treasure-ireland-tour
There are an increasing number of local guide sites as well.
I encourage destination communities to develop showcasing the things they are most proud of. Then target market to travelers that share those interests. Engaging those travelers with shared special interests is a better experience for traveler and destination. Broadly appealing to a large number of sightseeing tourists has negative impact.
I forgot to include Craft Tours! craftours.com/tourcat/india/
thanks for taking the time to compile this list. Very helpful
www.lavidaes.net :-) This is my project, to learn Spanish Spanish through learning about history, literature and local culture, cooking, walking at a concert, at a book presentation, at a film screening, at a traditional festival, at a monument etc with Spanish teachers and specific teaching materials.
This is a wonderful example of what I consider tourism needs to move rapidly towards. How long are your programs?
This reminds me of Deschooling Society by Ivan Illich. I first thought about the notion of everyboby in every place being a teacher and learner from his writings. www.goodreads.com/book/show/223403.Deschooling_Society
I've fashioned my travels as learning and teaching journeys. Every moment is an opportunity.
We have these "language dips", which are activities that last between an hour and a half and two hours and each one can be booked separately. At this moment we have ten different activities and every month we have something new!
But we also do a one-week program and, when a group asks us for something personalized in duration and content (for example, specialized in your professions or interests), we do it too :-)
This is great. Let me know how I can direct thoughtful, (languaged challenged!) travelers your way.
Thank you! The best way to contact us directly through our website. lavidaes.net/en/contact/ :-)
Richard, I don't know how I haven't seen this comment about Illich before. I'm so excited. I didn't know Illich, but many people have told me that our concept is very similar to Paulo Freire's educational philosophy, and I just discovered that both authors (Illich and Freire) have similar ideas, there are even comparative studies about them produccioncientifica.ucm.es/documentos/62e0d08f9d68eb452b07a80c . Keep investigating. Thank you so much!
Wow! Thank you! I now have hours of new learning to do!
Hahaha, good luck!
Here are two sites worth looking at if you have an interest in mindful travel:
www.postcard.travel
www.withlocals.com
Educational travel has been around for decades. But it often takes a few years of more regular travel, before people start embracing educational travel and slow travel.
Yes of course educational travel especially for indegeous knowledge
Depending on the goal of the travel. Educational can be fun, depending on the format. Meeting like-minded people during travels is definitely a great way to travel!
would love to host any educational travel here in Bali
I love this thread. It's something that most travelers don't think about often, but I dedicate myself to it because I love it. Perhaps we should also consider a subdivision and differentiate a little between learning tourism and educational tourism. Perhaps the first is more related, as Cuong said, to experiential tourism, but you can offer experiences without giving much prominence to learning. Learning tourism, however, does. On the other hand, I believe that educational tourism focuses more on the training of young people or on complementing their formal training.
In my case, I offer both tourism services, but I would LOVE to be able to dedicate myself even more to learning tourism. It would be a dream of mine for this area to develop further.