Even last year, I didn't consider artificial intelligence (AI) a threat to a travel journalist. Artificial intelligence applications seemed clumsy, and open-source language models primarily silly. I have made an effort to research and follow the development. Although I see a lot of opportunities, I also see threats that the price of billable work will collapse either directly when artificial intelligence replaces a human as a writer or when artificial intelligence makes it possible for people who previously could not write publishable articles. Have you noticed that the number of articles produced directly with artificial intelligence has increased? Or that there has been a significant decrease in writing fees? An example of an artificial intelligence (AI) application that already creates publishable articles for some uses is, for instance, Surfer. What worries me the most is the pace of development. When the content it writes is already so good, how good will it be next year? I...

Hi, my name is Benoit and I'm passionate about how technology can disrupt the travel industry and ultimately lead to a better end-user experience. I have been conducting numerous interviews over the past few weeks to gain insights into the way people curate, organize and share travel content, with the final objective of identifying opportunities to innovate in this space. I intend to share my preliminary findings across a series of discussions on Travel Massive to engage with the community. The first topic relates to the main information channels used by travellers to discover a specific destination and learn about where to go and what to do. Below a summary from the interviews: - Friends / Family: For 67% of interviewees, friends and family’s word-of-mouth play a significant role in picking the next destination and 42% rely on their recommendations to know what to do on the ground. - Social Media: 75% of interviewees mention social media, and specifically Instagram, as as key ...