Hi, my name is Benoit and I'm passionate about how technology can disrupt the travel industry and ultimately lead to a better end-user experience.
I have been conducting numerous interviews over the past few weeks to gain insights into the way people curate, organize and share travel content, with the final objective of identifying opportunities to innovate in this space.
I intend to share my preliminary findings across a series of discussions on Travel Massive to engage with the community.
The first topic relates to the main information channels used by travellers to discover a specific destination and learn about where to go and what to do. Below a summary from the interviews:
- Friends / Family: For 67% of interviewees, friends and family’s word-of-mouth play a significant role in picking the next destination and 42% rely on their recommendations to know what to do on the ground.
- Social Media: 75% of interviewees mention social media, and specifically Instagram, as as key ...
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Starting this discussion thread for members attending World Travel Market in London this week, and would like to meet with other members or promote their business.
👉 Share your exhibitor booth, talk, meetup, or contact details here!
This sounds amazing Ian
I'm speaking on a panel with @matthewgardiner (moderator).
Building Organic Outreach: SEO Strategies for Success
Thursday 7th November, at 10:35 – 11:15
WTM’s Yellow Theatre.
"Explore the evolving landscape of SEO and how travel marketers should adapt to build organic reach. Stay up-to-date or get lost!"
@tonycarneua is hosting a "Everything AI in Travel" catch up on Tuesday.
"We will be meeting up at Ye Olde Mitre Tavern in Holborn on Tuesday 5 November from 7.30pm. It is reportedly London’s oldest pub. Everyone is welcome. Food is available and purchase your own drinks at the bar."
Recommending the Sustainability Summit track and at 2pm today (Tuesday), the WTM Globsl Travel Report 2024.
Here all week - in a series of meetings and at the media centre. Would love to connect with other Travel Massive members and Ian would be great to connect if you need any help with a Vancouver Chapter
Hi David, sorry to miss you at the show last week.
I've sent you a DM about Vancouver TM!
Would love to connect with anyone interested in developing, growing or selling destination weddings at WTM stand S3-549 The One Destination Company powered by Wedding Optimizer.
Sorry I did't get a chance to visit your booth! A connection for destinations weddings I can recommend is @gili-back who is based in Thailand.
Thank you Ian and hello Sharon. Happy to connect.
Pleased to say I found out about Travel Massive by attending the marketing track on the last day - hopefully can meet some of you at future WTM or London Events!
Hi Daniel, so glad you found us and welcome to the community!