Over 200 Destination Management Organisations (DMO) across all 27 EU Member States (plus Montenegro) contributed to this research study of tourism in Europe. The report assess destination governance, industry trends and opportunities for tourism in the region.
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This report is part of the "Sustainable EU Tourism β Shaping the Tourism of Tomorrow" project of the European Commission.
You can find the PDF of the report under the "Survey on EU tourism destinations" tab.
Here's a few highlights that I found interesting:
β’ 33% of respondents (71) declared that the impact of tourism on the local economy of the destination is higher than 10% of the total GDP.
β’ For coastal and mountain destinations, almost 60% declared that tourism contributes to their local economy to a high extent.
β’ Accommodation providers are deemed the most important stakeholders for destinations (25%), with tourists representing the second most relevant stakeholders (15%), closely followed by local residents (14%).
β’ Among the respondents, mountain and coastal DMOs reported the highest levels of community participation in tourism activities (e.g. entrepreneurship, business ownership, ecosystem governance etc.).
β’ The most common negative impacts of tourism are increased cost of housing and living (especially in very large destinations), degradation and congestion, economic distress in low season, as well as precarious and irregular work.
β’ Almost one in three respondents (31%) who implemented measures declared that EU or national funding schemes were used, and in 41% of the cases DMOs counted on EU funding exclusively.
Please share a comment if you found any interesting insights from the report worth sharing or discussing!
A related EU policy in the making that all tourism providers, claiming to be eco, sustainable, green, climate neutral, responsible, etc. - destinations and businesses alike - must keep an eye on is the Green Claims Directive - discussed with π experts at our event last November.