Joyce is a tourism marketing and PR consultant, travel journalist, travel & food culture content creator and co-founder of Crescendo Digital, an integrated PR and marketing agency for tourism and hospitality brands across Africa and the diaspora including UK markets. She has been recognised as TTG’s 30 Under 30 2024, a travel industry leader in the UK.

As a multi-talented professional, Joyce works across different verticals within the travel industry, bringing a unique perspective and a wealth of experience within B2B, B2C, commercial products, PR, media and advertising. Joyce has worked with award-winning brands such as ABTA, executing effective digital communications plans, and digital marketing strategies for the UK and international markets.

As a freelance journalist, Joyce has contributed to publications such as Kayak, Metro, Wanderlust, and Time Out.
Her consumer travel blog, diywithjoy.com, which attracts 96,000+ visitors annually, empowers millennials to explore deeper, embrace solo travel, and experience food cultures globally. She also plans trips for clients around the world as an travel consultant.

Her passion for African travel, food culture, and digital storytelling drives her to deliver innovative solutions for our clients at Crescendo Digital. Having lived in four countries and visited over 40 countries, she brings a wealth of cultural knowledge, marketing expertise and firsthand travel experiences to every project.