Hi, my name is Benoit and I'm passionate about how technology can disrupt the travel industry and ultimately lead to a better end-user experience. I have been conducting numerous interviews over the past few weeks to gain insights into the way people curate, organize and share travel content, with the final objective of identifying opportunities to innovate in this space. I intend to share my preliminary findings across a series of discussions on Travel Massive to engage with the community. The first topic relates to the main information channels used by travellers to discover a specific destination and learn about where to go and what to do. Below a summary from the interviews: - Friends / Family: For 67% of interviewees, friends and family’s word-of-mouth play a significant role in picking the next destination and 42% rely on their recommendations to know what to do on the ground. - Social Media: 75% of interviewees mention social media, and specifically Instagram, as as key ...

Hey, I'm Ben and I wanted to start a discussion about what people to do attract more readers to their blog. I run a travel blog ( www.thetravelpocketguide.com/ ) , and we've seen various success through different advertising channels and strategies. I thought it would be both thought provoking and beneficial to share what's worked best for our blog, and see what other people think is the best way to getting your travel blogging content seen by more people! How do you promote your travels blogs and what works best? Here's what strategies I've implemented: 1. Facebook groups Not only am I posting content to other groups but I've created my own two travel groups to grow our own community and future distribution network. Of course, when sharing content to other groups you must follow the group rules and make sure the content is relevant. My two groups are called Beach Holidays, and the other is called City Breaks. I thought the beach focused group would be more appealing...