In our journey towards a more sustainable world, “impact travel” solutions can provide travellers with experiences that positively mark the destinations they visit.
However, there are a few considerations that are crucial to a major breakthrough in impact travel:
1. The paradox that “going mainstream” is not sustainable by its very nature (e.g. mass tourism)
2. Protecting the authentic essence and brand value of “impact travel” so it doesn’t become another marketing tagline
3. Moving beyond simple KPIs to ensure we make a measurable, positive change in the real lives of people
Do you think "impact travel" is feasible for the tourism industry to achieve at a wider scale? What other challenges does impact travel face to become a significant force and transform people's lives and society? Appreciate your feedback!
PS: If you are interested in this topic, we invite you to join the TravaPowa impact travel community (follow the links in my profile).
Comments
I'm Erin, and I'm a freelance travel writer living in Sur, Oman. I love traveling around Oman and I enjoy featuring different places, people, and food on my YouTube channel. I wanted to share this video about a man, Ahmed Al Kathiri from Salalah, Oman, who has more than 3,000 varieties of fruit trees from around the world. With more than 700 categories, Kathiri has Guava, Dragon Fruit, Coconut and more. I have been to this farm twice, and still haven't seen everything!
Hi Erin, thanks for sharing and great video!
How would a tourism concept like this be undertaken in Oman? Would Ahmed need to fund and develop his project on his own, or does local government provide support for tourism development in the area (e.g. funding and marketing)?
I"m glad you like the video! For now, Ahmed will have to fund and develop the project on his own. He's very passionate about his farm, so hopefully in the future he will be able to achieve this goal
I drove past a fruit farm in Australia this weekend, and thought of this project! It might give some ideas to Ahmed for his business model.
www.tropicalfruitworld.com.au
Thanks so much! I'll pass this along :)