How do you quantify the value derived from exchanging unsold travel & tourism inventory for media exposure?
The concept of converting unsold inventory into marketing assets is equally relevant when applied to hosting travel writers (or any media specialist, for that matter).
Unsold bed-nights or packaged tour itinerary tickets, empty seats in restaurants, on tour coaches, and on airlines are very much like perishable products in the FMCG sector – if they're not sold by the due date, they’re gone forever.
Historical data, however, should provide an indication of average unsold inventory. In the accommodation sector, for example, global average occupancy rates for hotels can range anywhere between 60% to 80%. In South Africa, the occupancy rate of hotels and similar establishments in 2021 amounted to just 23%. (Statista, Nov 8, 2022).
In financial terms, this means that hospitality establishments are losing between 20% to 80% of their inventory. Inventory that could easily be con...
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Hey Kaushal, thanks for sharing your app, and well done creating this. I explored the app and really enjoyed discovering some new travel content creators I hadn't seen before.
How often are you updating the data, and what criteria are you applying for content that you're listing?
Thanks a bunch, Ian! Glad you found it useful.
Currently manually sorting, cleaning and updating data weekly.
Curating content based on authenticity, quality and uniqueness.
Trying to keep it as diverse as possible with regional content and language based search, for example.
Plus, anyone can submit their own content or their favorite creators' content which I'm currently manually approving after basic checks.
Looks cool! I love the interactive website as well, which shows you how the app looks like.
I have plenty of content for Bulgaria from my blog so I may submit a few articles later 🙌
@Kaushal, when I try to submit content, in the Passport holder section it only gives 3 options (India, Pakistan, USA) - is that intentional. Is the app open for content creators from other regions?
oh absolutely! I just started populating the database with creators from these countries first. will add in the rest as well. Just added Bulgaria and Russia for now :)
Awesome! Just added my posts. :)
Hey Kaushal. Enjoyed poking around in the app today. Nice interface and easy to use. Do you plan to index the blogs/bloggers according to certain characteristics to give the option to filter in order to facilitate relevant search?
thank you Manny! :) glad you are enjoying the app. Currently, filters allow you to sort content by language, media type, passport ownership and destination country. I keep trying to improve things based on feedback and ideas, so if you feel there should be some more parameters, I'd love to explore that as well!
I've tried to submit my blog details online via my PC. I am a UK passport holder but there is no option for the UK. I cannot submit without selecting one of the limited 6 countries it offers as options. Please advise