Recognising a gap in the tourism market, I embarked on a journey of self-education, immersing myself in the tourism industry's nuances. After thorough research, he elected to focus on a niche, setting his sights on the backpacker and youth markets. This resulted in the inception of Backpacker Deals in 2016, a venture that successfully raised angel investment by 2018 to fuel its growth.

The tourism industry's challenges in 2020 necessitated significant shifts in Backpacker Deals' strategy. However, our adaptability and resilience were demonstrated when a merger opportunity presented itself. Travello approached us, and this successful merger resulted in Travello's acquisition of Backpacker Deals by November 2020.

I am now working on my B2B project for tourism operators that helps them get a 360-degree view of their business and helps reduce admin time and cost while at the same time making them operationally, financially and environmentally sustainable. Dazhboards is a Business Intelligence and Sustainability Platform made by the industry for the industry.